Fie ca multumeste comunitatii pentru ca a ajutat-o sa se dezvolte, fie ca este condusa de un suflet nobil sau pur si simplu foloseste o noua politica de imagine, firmele implicate ne arata ca au un profit sanatos, sunt in ascensiune si nu in ultimul rand, au facut planuri pe termen lung.

Asadar cand e vorba de ales o firma in care sa lucrezi sau un brand in care sa crezi, implicarea in viata comunitatii poate fi un criteriu cu greutate, in orice tara fie America sau Romania

Asa e si cu nevoia de a cumpara “brand-uri etice”. Hai sa-i facem pe oameni sa-si puna intrebarea si apoi sa vedem care e raspunsul.

No. 39/365 : Young.

“Older people have an image problem. As a culture, we’re conditioned toward youth. … When we think of youth, we think ‘energetic and colorful;’ when we think of middle age or ‘mature,’ we think ‘tired and washed out.’ and when we think of ‘old’ or ‘senior,’ we think either ‘exhausted and gray’ or, more likely, we just don’t think. … The financial numbers are absolutely inarguable—the Mature Market has the money. Yet advertisers remain astonishingly indifferent to them. …”

—Marti Barletta, PrimeTime Women