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	<title>Dragos Dehelean - Relatii Publice si comunicare online &#187; Marketing</title>
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	<link>http://www.dragosdehelean.ro</link>
	<description>Blog de Relatii Publice, responsabilitate sociala / CSR, comunicare online, organizare de evenimente, date de cercetare si statistici web</description>
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		<item>
		<title>Dilema EADS: Advertising sau PR?</title>
		<link>http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/</link>
		<comments>http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 17:29:57 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

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		<description><![CDATA[In facultatile de comunicare, printre primele lucruri pe care le invatam este distinctia intre Advertising (sau reclama) si Relatii Publice (sau publicitate). Se spune (in teorie), ca Advertising-ul e atunci cand transmiti niste mesaje (care urmaresc in principal sa influenteze decizia de cumparare) prin intermediul unor suporturi media platite.  Adica dai bani sa-ti apara spotul [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Reclame ofensatoare: specificul romanesc</title>
		<link>http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/</link>
		<comments>http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 12:32:01 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/</guid>
		<description><![CDATA[Aflu de pe Iqads, dintr-o analiza, de un spot pentru chipsurile Lay&#8217;s (client Starfoods, agentie Graffiti). Spotul ar parea incredibil pentru anul 2010, pentru o tara membra UE si carnet de NATO. Insa el exista totusi: Aflu de aici, despre un comunicat al Agentiei Nationale pentru Egalitate de Sanse, care listeaza corect, desi destul de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Starea festivalurilor si a pietei de sponsorship</title>
		<link>http://www.dragosdehelean.ro/2009/07/30/starea-festivalurilor-si-a-pietei-de-sponsorship/</link>
		<comments>http://www.dragosdehelean.ro/2009/07/30/starea-festivalurilor-si-a-pietei-de-sponsorship/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 12:00:49 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[Evenimente]]></category>
		<category><![CDATA[sponsorship marketing]]></category>

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		<description><![CDATA[Merita citit materialul cu Andrei Bortun, aparut azi pe Wall-Street.ro, despre festivaluri si piata de sponsorship. Sigur ca multe lucruri sau cifre nu pot fi spuse, dar mi-a placut una din afirmatiile din articol: “Sponsorship-ul ca disciplina in Romania nu exista, chiar daca agentiile de comunicare il includ in oferta de servicii – respectiv cautare, [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/07/30/starea-festivalurilor-si-a-pietei-de-sponsorship/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ghid pentru organizarea unui pitch de comunicare</title>
		<link>http://www.dragosdehelean.ro/2009/06/15/ghid-pentru-organizarea-unui-pitch-de-comunicare/</link>
		<comments>http://www.dragosdehelean.ro/2009/06/15/ghid-pentru-organizarea-unui-pitch-de-comunicare/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 09:14:14 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/06/15/ghid-pentru-organizarea-unui-pitch-de-comunicare/</guid>
		<description><![CDATA[De pe site-ul IAA am aflat despre un nou ghid despre &#8220;cum sa organizezi un pitch&#8221;, publicat (deci girat) de The World Federation of Advertisers (WFA) si The European Association of Communication Agencies (EACA). In introducere se mentioneaza ca e un ghid facut cu situatia unui pitch international sau regional in minte. Insa el este [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/06/15/ghid-pentru-organizarea-unui-pitch-de-comunicare/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Punct si de la capat in istoria pietei de comunicare si media</title>
		<link>http://www.dragosdehelean.ro/2009/02/13/punct-si-de-la-capat-in-istoria-pietei-de-comunicare-si-media/</link>
		<comments>http://www.dragosdehelean.ro/2009/02/13/punct-si-de-la-capat-in-istoria-pietei-de-comunicare-si-media/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 18:13:55 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/02/13/punct-si-de-la-capat-in-istoria-pietei-de-comunicare-si-media/</guid>
		<description><![CDATA[De la Adplayers tocmai am aflat ca s-a incheiat o etapa din istoria pietei de comunicare si media din Romania: Publisherii de la BMG si Rockmedia Network au anuntat suspendarea temporara a editiilor tiparite atat ale Campaign (stire mai veche) dar si a BusinessWeek, Business Review si Biz (!). Ultimele trei titluri vor aparea de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/02/13/punct-si-de-la-capat-in-istoria-pietei-de-comunicare-si-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Opinii din blogosfera care mi-au placut (02-08 februarie)</title>
		<link>http://www.dragosdehelean.ro/2009/02/08/opinii-din-blogosfera-care-mi-au-placut-02-08-februarie/</link>
		<comments>http://www.dragosdehelean.ro/2009/02/08/opinii-din-blogosfera-care-mi-au-placut-02-08-februarie/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 20:03:31 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/02/08/opinii-din-blogosfera-care-mi-au-placut-02-08-februarie/</guid>
		<description><![CDATA[Iata ce opinii am remarcat saptamana asta pe blogurile pe care am apucat sa le citesc: Constantin &#8220;Noro&#8221; Ferseta face o pledoarie argumentata pentru ca piata de advertising online sa puna un accent mai mare pe eficienta. Usor de zis, dar mai greu de facut. Ceea ce-i doresc oricarei agentii sau consultant este sa ajunga [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/02/08/opinii-din-blogosfera-care-mi-au-placut-02-08-februarie/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cum se va schimba CERF, in 2009</title>
		<link>http://www.dragosdehelean.ro/2009/01/31/cum-se-va-schimba-cerf-in-2009/</link>
		<comments>http://www.dragosdehelean.ro/2009/01/31/cum-se-va-schimba-cerf-in-2009/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 20:29:56 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Evenimente]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/01/31/cum-se-va-schimba-cerf-in-2009/</guid>
		<description><![CDATA[Vineri am fost la o intalnire cu bloggerii, mediata de Cristi Manafu, unde organizatorii CERF ne-au prezentat ce vor sa schimbe la editia 2009. Dupa cum stiti, targurile au la ora actuala o problema. Mare. Asta probabil ii face mai creativi pe organizatori. Mie personal mi-a placut cum au gandit organizatorii CERF sa schimbe conceptul [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/01/31/cum-se-va-schimba-cerf-in-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Generatia G (de la &#8220;Generozitate&#8221;)</title>
		<link>http://www.dragosdehelean.ro/2009/01/30/generatia-g-de-la-generozitate/</link>
		<comments>http://www.dragosdehelean.ro/2009/01/30/generatia-g-de-la-generozitate/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 08:24:09 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/01/30/generatia-g-de-la-generozitate/</guid>
		<description><![CDATA[In toamna, la Zilele Biz am incercat sa anticipez care vor fi tendintele in 2009 referitoare la CSR. Oportunitatea pe care am vazut-o, a avut urmatorul rationament: Daca perioada de crestere economica de pana acum a stimulat individualismul, perioada de criza va duce la redescoperirea solidaritatii. Acum aflu ca site-ul Trendwatching.com a publicat un briefing [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/01/30/generatia-g-de-la-generozitate/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Banca Transilvania face marketing pentru depozite</title>
		<link>http://www.dragosdehelean.ro/2009/01/29/banca-transilvania-face-marketing-pentru-depozite/</link>
		<comments>http://www.dragosdehelean.ro/2009/01/29/banca-transilvania-face-marketing-pentru-depozite/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 06:53:10 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/01/29/banca-transilvania-face-marketing-pentru-depozite/</guid>
		<description><![CDATA[In sfarsit bancile au inceput sa faca oferte promotionale pentru depozite. Inclusiv prin email si SMS marketing. Iata spre exemplu un email de la Banca Transilvania, care iti promite ca te premiaza daca iti convingi un prieten sa faca un depozit la ei (premiul e cam mic, dar va spun sigur ca e negociabil, pentru [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/01/29/banca-transilvania-face-marketing-pentru-depozite/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing pe bloguri sau nu ?</title>
		<link>http://www.dragosdehelean.ro/2008/09/19/marketing-pe-bloguri-sau-nu/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/19/marketing-pe-bloguri-sau-nu/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 09:18:40 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/19/marketing-pe-bloguri-sau-nu/</guid>
		<description><![CDATA[In ultimele doua saptamani am scris de o serie de activitati de marketing ale Microsoft si Vodafone (aceeasi discutie ar fi fost valabila si pentru Romtelecom). Toate se referau intr-un fel sau altul la marketingul pe bloguri. De unde cativa colegi au tras concluzia ca as avea ceva cu marketingul pe bloguri. Nu reiau acum [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/19/marketing-pe-bloguri-sau-nu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sa mai criticam o campanie de imagine de tara</title>
		<link>http://www.dragosdehelean.ro/2008/09/19/sa-mai-criticam-o-campanie-de-imagine-de-tara/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/19/sa-mai-criticam-o-campanie-de-imagine-de-tara/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 23:12:57 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/19/sa-mai-criticam-o-campanie-de-imagine-de-tara/</guid>
		<description><![CDATA[De ce trebuie sa criticam tot ce iese legat de brandul de tara? Sa luam spre exemplu ultima campanie de acest tip, facuta de Agentia pentru Strategii Guvernamentale &#8211; &#8220;Hola Soy Rumano&#8220;. O campanie de promovare a unei imagini pozitive a romanilor in randurile publicului spaniol. Campania are un site dedicat. Partea buna e ca [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/19/sa-mai-criticam-o-campanie-de-imagine-de-tara/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Vodafone + Zoso.ro = responsabilitate?</title>
		<link>http://www.dragosdehelean.ro/2008/09/12/vodafone-zosoro-responsabilitate/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/12/vodafone-zosoro-responsabilitate/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 14:24:20 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/12/vodafone-zosoro-responsabilitate/</guid>
		<description><![CDATA[Am scris in trecut despre o practica de marketing a Microsoft Romania pe care o gasesc iresponsabila (aici si aici). Acum aflu de la Marius Pahomi ca si Vodafone Romania deruleaza o campanie pe bloguri, in care au ales un alt blogger cu o reputatie mai mult decat indoielnica. Este Vodafone Group o companie responsabila? [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/12/vodafone-zosoro-responsabilitate/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Cand oamenii de marketing sunt la butoane</title>
		<link>http://www.dragosdehelean.ro/2008/09/09/cand-oamenii-de-marketing-sunt-la-butoane/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/09/cand-oamenii-de-marketing-sunt-la-butoane/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 08:54:16 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/09/cand-oamenii-de-marketing-sunt-la-butoane/</guid>
		<description><![CDATA[Saptamana trecuta am vorbit de mai multe campanii pe bloguri. Inclusiv de posturi advertoriale. Unii saluta curajul clientilor, care decid sa se apropie cu pasi mai siguri de blogosfera si de marketingul web 2.0. Totusi nu pot sa nu observ ca aceasta apropiere se face cu niste premize invechite. Premize rezultate din marketingul clasic si [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/09/cand-oamenii-de-marketing-sunt-la-butoane/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Alta campanie de marketing pe bloguri – DonCafe</title>
		<link>http://www.dragosdehelean.ro/2008/09/04/alta-campanie-de-marketing-pe-bloguri-%e2%80%93-doncafe/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/04/alta-campanie-de-marketing-pe-bloguri-%e2%80%93-doncafe/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 18:42:38 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/04/alta-campanie-de-marketing-pe-bloguri-%e2%80%93-doncafe/</guid>
		<description><![CDATA[Ultimele mele posturi il fac Alexandru Petras sa ma felicite pentru “atentia” investita in a citi bloguri cu accente porno (unde se face PR la oferte Microsoft pentru elevi). Asa ca nu ma dezmint si il citesc in continuare pe Arhi. De data asta observ insa o campanie care e atat de creativa incat merita [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/04/alta-campanie-de-marketing-pe-bloguri-%e2%80%93-doncafe/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Pardon, Microsoft chiar tine la &#8220;educatie&#8221;</title>
		<link>http://www.dragosdehelean.ro/2008/09/04/pardon-microsoft-chiar-tine-la-educatie/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/04/pardon-microsoft-chiar-tine-la-educatie/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 06:56:48 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/04/pardon-microsoft-chiar-tine-la-educatie/</guid>
		<description><![CDATA[Retrag tot ce am spus in postul anterior despre Microsoft. Ia cititi postul asta de pe blogul pe care l-au sponsorizat: &#8220;Dulcea declaratie de dragoste a sexului anal&#8221; (avertisment: interzis minorilor!) Pai credeti ca nu e un post educativ? Atunci inseamna ca n-ati citit comentariile. Nici ca se putea ceva mai potrivit pentru a &#8220;sustine&#8221; [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/04/pardon-microsoft-chiar-tine-la-educatie/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Curajul Microsoft, marketingul web 2.0 si reputatia</title>
		<link>http://www.dragosdehelean.ro/2008/09/03/curajul-microsoft-marketingul-web-20-si-reputatia/</link>
		<comments>http://www.dragosdehelean.ro/2008/09/03/curajul-microsoft-marketingul-web-20-si-reputatia/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 07:27:56 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/09/03/curajul-microsoft-marketingul-web-20-si-reputatia/</guid>
		<description><![CDATA[Citesc la Cristi Manafu despre o campanie “curajoasa” prin care Microsoft intra pana la gat in noua era a “marketingului web 2.0”. Adica sponsorizeaza un blog foarte popular (Trafic.ro arata cel putin 1.500 de vizitatori pe zi). Pentru a promova o oferta speciala la Pachetul Office 2007. O idee in aparenta buna. Cititorii blogului sunt [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/09/03/curajul-microsoft-marketingul-web-20-si-reputatia/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Razvan Matasel &#8211; poate servicii pentru piata de comunicare?</title>
		<link>http://www.dragosdehelean.ro/2008/08/14/razvan-matasel-poate-servicii-pentru-piata-de-comunicare/</link>
		<comments>http://www.dragosdehelean.ro/2008/08/14/razvan-matasel-poate-servicii-pentru-piata-de-comunicare/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 12:03:17 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/08/14/razvan-matasel-poate-servicii-pentru-piata-de-comunicare/</guid>
		<description><![CDATA[De pe blogul lui Razvan Matasel aflam ca paraseste Leo Burnett si se indreapta spre antreprenoriat. Intr-o directie necunoscuta inca. O decizie dificila spun eu, intr-o Romanie in care orice e bine sa fii, numai antreprenor nu&#8230;E drept ca in cazul lui Razvan vorbim de un om care, macar prin sportul pe care il practica, [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/08/14/razvan-matasel-poate-servicii-pentru-piata-de-comunicare/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Campanie de marketing legat de o cauza, facuta de un IMM!</title>
		<link>http://www.dragosdehelean.ro/2008/02/07/campanie-de-marketing-legat-de-o-cauza-facuta-de-un-imm/</link>
		<comments>http://www.dragosdehelean.ro/2008/02/07/campanie-de-marketing-legat-de-o-cauza-facuta-de-un-imm/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 14:02:12 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/02/07/campanie-de-marketing-legat-de-o-cauza-facuta-de-un-imm/</guid>
		<description><![CDATA[Am fost foarte placut surprins sa aflu ca magazinul MarketOnline desfasoara in perioada 6 februarie &#8211; 8 martie 2008 o campanie de marketing legat de o cauza. Magazinul va dona 1% din toate incasarile sale unui ONG care ofera servicii sociale pentru categorii defavorizate. Tot noi, utilizatorii suntem invitati sa votam catre care ONG se [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/02/07/campanie-de-marketing-legat-de-o-cauza-facuta-de-un-imm/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Leo Youth II – pentru a-i intelege pe tinerii romani</title>
		<link>http://www.dragosdehelean.ro/2008/01/30/leo-youth-ii-%e2%80%93-pentru-a-i-intelege-pe-tinerii-romani/</link>
		<comments>http://www.dragosdehelean.ro/2008/01/30/leo-youth-ii-%e2%80%93-pentru-a-i-intelege-pe-tinerii-romani/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 18:46:43 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Cercetare / Statistici]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2008/01/30/leo-youth-ii-%e2%80%93-pentru-a-i-intelege-pe-tinerii-romani/</guid>
		<description><![CDATA[Leo Burnett si D&#38;D Research au facut publice rezultatele unui studiu despre stilul de viata si comportamentul de consum al tinerilor romani (16-24 ani, urban). Instrumentul este util in primul rand pentru oamenii de marketing si comunicare. Deoarece pentru orice brand, tinerii sunt un public strategic. In acelasi timp ne permite sa intelegem mai bine [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2008/01/30/leo-youth-ii-%e2%80%93-pentru-a-i-intelege-pe-tinerii-romani/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Radio 21 si Europa FM lideri pe Capitala, respectiv pe urban</title>
		<link>http://www.dragosdehelean.ro/2007/12/04/radio-21-si-europa-fm-lideri-pe-capitala-respectiv-pe-urban/</link>
		<comments>http://www.dragosdehelean.ro/2007/12/04/radio-21-si-europa-fm-lideri-pe-capitala-respectiv-pe-urban/#comments</comments>
		<pubDate>Tue, 04 Dec 2007 06:34:01 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Cercetare / Statistici]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/12/04/radio-21-si-europa-fm-lideri-pe-capitala-respectiv-pe-urban/</guid>
		<description><![CDATA[Puteti citi in Evenimentul Zilei ultimele date de audienta de pe piata radiourilor: Schimbari pe podiumul radiourilor Europa FM este lider pe urban. In Bucuresti, Radio 21 are aproape dublu fata de urmatorul concurent comercial &#8211; Kiss FM. Felicitari trustului Lagardere si salutari calduroase prietenilor nostri din fiecare an, de la Olimpiadele Comunicarii: Anca Gheorghe, [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/12/04/radio-21-si-europa-fm-lideri-pe-capitala-respectiv-pe-urban/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Daca esti femeie, de ce nu cumperi de pe internet?</title>
		<link>http://www.dragosdehelean.ro/2007/10/19/daca-esti-femeie-de-ce-nu-cumperi-de-pe-internet/</link>
		<comments>http://www.dragosdehelean.ro/2007/10/19/daca-esti-femeie-de-ce-nu-cumperi-de-pe-internet/#comments</comments>
		<pubDate>Fri, 19 Oct 2007 15:42:13 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Cercetare / Statistici]]></category>
		<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/10/19/daca-esti-femeie-de-ce-nu-cumperi-de-pe-internet/</guid>
		<description><![CDATA[Tocmai m-a sunat sora mea, Laura, care m-a rugat sa-i cumpar un ceas Swatch de &#8220;ultima ora&#8221; din Bucuresti (ea fiind in Constanta). Trebuie deci sa ma duc la Mall sa il cumpar. Am intrebat-o de ce nu cauta un magazin online care sa aiba ceasul. I l-as plati eu prin card si i-ar ajunge [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/10/19/daca-esti-femeie-de-ce-nu-cumperi-de-pe-internet/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Un serviciu necesar pentru piata online romaneasca &#8211; “testele de uzabilitate”</title>
		<link>http://www.dragosdehelean.ro/2007/10/04/un-serviciu-necesar-pentru-piata-online-romaneasca-%e2%80%9ctestele-de-uzabilitate%e2%80%9d/</link>
		<comments>http://www.dragosdehelean.ro/2007/10/04/un-serviciu-necesar-pentru-piata-online-romaneasca-%e2%80%9ctestele-de-uzabilitate%e2%80%9d/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 05:29:04 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/10/04/un-serviciu-necesar-pentru-piata-online-romaneasca-%e2%80%9ctestele-de-uzabilitate%e2%80%9d/</guid>
		<description><![CDATA[La Gala E-Commerce, care s-a desfasurat de curand, Liviu Taloi, consultant in e-commerce, a prezentat 2 inregistrari video dintr-un &#8220;test de uzabilitate&#8220;, pe care l-a facut pe site-urile participante la Gala. Despre ce este un “test de uzabilitate”, puteti afla tot dintr-un articol publicat de Liviu, pe site-ul firmei sale, Siteaudit.ro: “Cat de important este [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/10/04/un-serviciu-necesar-pentru-piata-online-romaneasca-%e2%80%9ctestele-de-uzabilitate%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Heineken &#8211; incalzirea locala pe internet</title>
		<link>http://www.dragosdehelean.ro/2007/06/15/heineken-incalzirea-locala-pe-internet/</link>
		<comments>http://www.dragosdehelean.ro/2007/06/15/heineken-incalzirea-locala-pe-internet/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 06:55:58 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/06/15/heineken-incalzirea-locala-pe-internet/</guid>
		<description><![CDATA[Heineken propune o solutie satirica pentru incalzirea globala: Heineken served Extra Cold se concentreaza online cu OgilvyGroup (AdPlayers) Dupa cum arata materialul din Adplayers, brandul investeste in principal in online, respectiv in platforma: www.localwarming.ro Campania este una de &#8220;user generated content&#8221; (un buzzword al pietei online &#8211; vezi explicatia pe wikipedia) Mecanismul de contributie e [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/06/15/heineken-incalzirea-locala-pe-internet/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Despre site-ul IAA</title>
		<link>http://www.dragosdehelean.ro/2007/04/26/despre-site-ul-iaa/</link>
		<comments>http://www.dragosdehelean.ro/2007/04/26/despre-site-ul-iaa/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 21:09:51 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/04/26/despre-site-ul-iaa/</guid>
		<description><![CDATA[Plecand de pe blogul lui Razvan Matasel, am gasit urmatoarea stire despre Olimpiadele Comunicarii pe site-ul IAA: &#8220;Finalişti la Olimpiadele Comunicării&#8221; Faptul ca s-au cerut opinii ale membrilor board-urilor de preselectie si ca exista o interpretare atenta a informatiilor pe care noi le-am transmis, imi demonstreaza ca site-ul are in spate o echipa editoriala bine [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/04/26/despre-site-ul-iaa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Explicatii &#8211; campania de advertising a Olimpiadelor Comunicarii</title>
		<link>http://www.dragosdehelean.ro/2007/04/06/explicatii-campania-de-advertising-a-olimpiadelor-comunicarii/</link>
		<comments>http://www.dragosdehelean.ro/2007/04/06/explicatii-campania-de-advertising-a-olimpiadelor-comunicarii/#comments</comments>
		<pubDate>Fri, 06 Apr 2007 19:15:45 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/04/06/explicatii-campania-de-advertising-a-olimpiadelor-comunicarii/</guid>
		<description><![CDATA[Le multumesc tuturor celor care au scris in ultimele zile pe bloguri despre campania de advertising a Olimpiadelor Comunicarii, realizata de agentia Leo Burnett. Ca de obicei, va invit sa vedeti ce s-a scris cu ajutorul: Techonorati sau Google Blog Search In special m-a bucurat sa citesc analize bine argumentate la: Ovidiu Caprita Ionut Oprea [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/04/06/explicatii-campania-de-advertising-a-olimpiadelor-comunicarii/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Vremea blogurilor din care ai ce sa inveti</title>
		<link>http://www.dragosdehelean.ro/2007/03/16/vremea-blogurilor-din-care-ai-ce-sa-inveti/</link>
		<comments>http://www.dragosdehelean.ro/2007/03/16/vremea-blogurilor-din-care-ai-ce-sa-inveti/#comments</comments>
		<pubDate>Fri, 16 Mar 2007 00:12:50 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/03/16/vremea-blogurilor-din-care-ai-ce-sa-inveti/</guid>
		<description><![CDATA[Marturisesc &#8211; nu sunt un cititor fidel al blogurilor &#8220;populare&#8221;. In schimb imi raman in memorie acelea care se concentreaza pe o nisa si care se incapataneaza sa publice lucruri utile. Am descoperit de curand blogul lui Razvan Matasel, de la Leo Burnett. E o surpriza placuta, pentru ca imi permite sa descopar un om [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/03/16/vremea-blogurilor-din-care-ai-ce-sa-inveti/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>101 de sfaturi despre marketing online de la Cristian Mezei</title>
		<link>http://www.dragosdehelean.ro/2007/01/08/101-de-sfaturi-despre-marketing-online-de-la-cristian-mezei/</link>
		<comments>http://www.dragosdehelean.ro/2007/01/08/101-de-sfaturi-despre-marketing-online-de-la-cristian-mezei/#comments</comments>
		<pubDate>Mon, 08 Jan 2007 10:07:48 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2007/01/08/101-de-sfaturi-despre-marketing-online-de-la-cristian-mezei/</guid>
		<description><![CDATA[De fapt sunt doar 90. O sa vedeti ca aici este o poanta “virala”. Desi vi se promit 101 de “ideas &#038; tips”, dupa ce le cititi pe primele 90, sunteti invitati sa completati voi lista. Ce e impresionant la efortul lui Cristian este documentare a zeci de link-uri, toate foarte interesante, puse cap la [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2007/01/08/101-de-sfaturi-despre-marketing-online-de-la-cristian-mezei/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>De ce sunt sceptic in privinta blog-ului ca panaceu de marketing (2)</title>
		<link>http://www.dragosdehelean.ro/2006/09/10/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing-2/</link>
		<comments>http://www.dragosdehelean.ro/2006/09/10/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing-2/#comments</comments>
		<pubDate>Sat, 09 Sep 2006 21:24:12 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2006/09/10/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing-2/</guid>
		<description><![CDATA[Ca urmare a primului post cu acest titlu, am mai primit doua raspunsuri, carora as vrea sa le raspund aici: I BLOGoree.ro blog &#8211; &#8220;Romania si blogurile de companie&#8220; Raspund pe rand fiecarui argument. Voi scrie doar titlul argumentului. Rationamentul complet il puteti gasi in pagina post-ului de mai sus. &#8220;1. Autoritate in domeniu&#8221; Cred [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2006/09/10/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing-2/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Anca Gheorghe noua directoare de Marketing Europa FM si Radio21</title>
		<link>http://www.dragosdehelean.ro/2006/09/03/anca-gheorghe-noua-directoare-de-marketing-europa-fm-si-radio21/</link>
		<comments>http://www.dragosdehelean.ro/2006/09/03/anca-gheorghe-noua-directoare-de-marketing-europa-fm-si-radio21/#comments</comments>
		<pubDate>Sat, 02 Sep 2006 21:10:36 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2006/09/03/anca-gheorghe-noua-directoare-de-marketing-europa-fm-si-radio21/</guid>
		<description><![CDATA[Daca nu ati aflat inca, Anca Gheorghe este de curand noua directoare de marketing a Lagardere Radio International Group (Europa FM, Radio 21). Timp de cinci ani, Anca a fost directoare de marketing a TVR. Tot ea a coordonat proiectul de Rebranding al Televiziunii Nationale. Puteti citi pe blog-ul colegului meu Dragos Tuta, un interviu [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2006/09/03/anca-gheorghe-noua-directoare-de-marketing-europa-fm-si-radio21/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>De ce sunt sceptic in privinta blog-ului ca panaceu de marketing</title>
		<link>http://www.dragosdehelean.ro/2006/08/29/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing/</link>
		<comments>http://www.dragosdehelean.ro/2006/08/29/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing/#comments</comments>
		<pubDate>Tue, 29 Aug 2006 08:48:03 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2006/08/29/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing/</guid>
		<description><![CDATA[Madalin Matica a publicat saptamana trecuta un articol despre corporate blogging in revista Link2eCommerce. Nu am apucat sa raspund atunci pentru ca blog-ul meu era in reconstructie. In schimb, acum as vrea sa fac niste observatii la argumentarea lui Madalin. Argumentare care are mai multe puncte slabe, pe care le-am gasit in mai multe &#8220;predici&#8221; [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2006/08/29/de-ce-sunt-sceptic-in-privinta-blog-ului-ca-panaceu-de-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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