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	<title>Dragos Dehelean - Relatii Publice si comunicare online</title>
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	<link>http://www.dragosdehelean.ro</link>
	<description>Blog de Relatii Publice, responsabilitate sociala / CSR, comunicare online, organizare de evenimente, date de cercetare si statistici web</description>
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			<item>
		<title>3 noi proiecte de CSR sub lupa</title>
		<link>http://www.dragosdehelean.ro/2010/08/25/3-noi-proiecte-de-csr-sub-lupa/</link>
		<comments>http://www.dragosdehelean.ro/2010/08/25/3-noi-proiecte-de-csr-sub-lupa/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:23:45 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[antreprenoriat]]></category>
		<category><![CDATA[BCR]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[comunicare interna]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[MoneySense]]></category>
		<category><![CDATA[protectia mediului]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[studii de caz]]></category>
		<category><![CDATA[voluntariat corporativ]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1709</guid>
		<description><![CDATA[Chiar daca vara e saraca in evenimente, e o buna perioada pentru a invata, pentru a gasi idei noi si pentru a face planuri pentru toamna.
Asa ca le recomand actualilor sau viitorilor practicieni in CSR, 3 noi studii de caz, cat se poate de inspirationale si detaliate, publicate de echipa noastra:

Coca-Cola HBC, cu &#8220;Programul de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/08/25/3-noi-proiecte-de-csr-sub-lupa/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 strategii pentru a construi un brand sustenabil</title>
		<link>http://www.dragosdehelean.ro/2010/08/20/10-strategii-pentru-a-construi-un-brand-sustenabil/</link>
		<comments>http://www.dragosdehelean.ro/2010/08/20/10-strategii-pentru-a-construi-un-brand-sustenabil/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 14:44:50 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[brand etic]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[responsabilitate sociala]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1697</guid>
		<description><![CDATA[O prezentare foarte buna a lui Jennifer Rice,  o specialista in CSR si in comunicarea de brand. Desi brandingul este o stiinta in sine, e bine ca orice specialist in comunicare sa tina minte un minim de concepte, iar prezentarea de mai jos ajuta mult la simplificarea intregii &#8220;alchimii&#8221;.

Sursa: Sustainable Life Media
Va recomand si articolul [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/08/20/10-strategii-pentru-a-construi-un-brand-sustenabil/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Comunicarea politica &#8220;pe bune&#8221; si energia &#8220;curata&#8221;</title>
		<link>http://www.dragosdehelean.ro/2010/06/26/comunicarea-politica-pe-bune-si-energia-curata/</link>
		<comments>http://www.dragosdehelean.ro/2010/06/26/comunicarea-politica-pe-bune-si-energia-curata/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 20:48:15 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[companii energetice]]></category>
		<category><![CDATA[energie verde]]></category>
		<category><![CDATA[SUA]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1684</guid>
		<description><![CDATA[Merita urmarit discursul de mai putin de 3 minute al presedintelui Obama, catre sustinatorii miscarii Organizing for America (organizatie de activism comunitar, infiintata pentru a-l aduce la putere si apoi pentru a sprijini politicile Presedintelui). Discursul urmeaza si capitalizeaza politic pe dezastrul ecologic produs de BP.
Discursul ne invata:

Cum trebuie justificata si comunicata o campanie de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/06/26/comunicarea-politica-pe-bune-si-energia-curata/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>N-as vrea sa am actiuni la BP pe vremea asta</title>
		<link>http://www.dragosdehelean.ro/2010/06/21/n-as-vrea-sa-am-actiuni-la-bp-pe-vremea-asta/</link>
		<comments>http://www.dragosdehelean.ro/2010/06/21/n-as-vrea-sa-am-actiuni-la-bp-pe-vremea-asta/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 22:08:21 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[dezastru ecologic]]></category>
		<category><![CDATA[dezvoltare durabila]]></category>
		<category><![CDATA[Golful Mexic]]></category>
		<category><![CDATA[transparenta]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1676</guid>
		<description><![CDATA[Cam asta a fost intregul discurs al lui Barack Obama in care ataca BP:
Valoarea actiunilor BP s-a injumatatit (!). Compania a anuntat ca nu va plati dividende actionarilor anul acesta. Lumea pariaza pe falimentul sau supravietuirea ei.
Altii spun ca dezastrul din Golful Mexic va stimula SUA sa mearga &#8220;Beyond Petroleum&#8221; (numele actual al BP). Punct [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/06/21/n-as-vrea-sa-am-actiuni-la-bp-pe-vremea-asta/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Interviu despre stadiul &#8220;Green CSR&#8221;</title>
		<link>http://www.dragosdehelean.ro/2010/06/15/interviu-despre-stadiul-green-csr/</link>
		<comments>http://www.dragosdehelean.ro/2010/06/15/interviu-despre-stadiul-green-csr/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 04:46:19 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[green csr]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[GreenBiz Forum]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1655</guid>
		<description><![CDATA[In avanpremiera celei de-a treia editii a GreenBiz Forum, Alex Ardelean de la Biz, &#8220;recidiveaza&#8221; cu un cover foarte interesant, despre stadiul &#8220;Green CSR&#8221; in Romania. Il puteti vedea in intregime in acest material.
Pentru ca am fost si eu unul din cei 5 ale caror opinii se regasesc in material, pun aici interviul in intregime, [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/06/15/interviu-despre-stadiul-green-csr/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ce au in comun CSR-ul, Zoso si Mircea Badea?</title>
		<link>http://www.dragosdehelean.ro/2010/06/01/ce-au-in-comun-csr-ul-zoso-si-mircea-badea/</link>
		<comments>http://www.dragosdehelean.ro/2010/06/01/ce-au-in-comun-csr-ul-zoso-si-mircea-badea/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:10:39 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[marketing responsabil]]></category>
		<category><![CDATA[Mircea Badea]]></category>
		<category><![CDATA[Zoso]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1632</guid>
		<description><![CDATA[Oricat de paradoxal ar parea, si  Zoso si Mircea Badea discuta pe blogurile lor despre CSR  
Mircea Badea, care se mandreste cu titlul de realizator al &#8220;celei mai violente emisiuni din Romania&#8221;, le &#8220;reproseaza&#8221; celor de la Vodafone si de la BCR, cum ca n-ar fi tocmai elegant, ba nici foarte responsabil sa-si puna [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/06/01/ce-au-in-comun-csr-ul-zoso-si-mircea-badea/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Isarescu vs Obama &#8211; exista etica in lumea financiara?</title>
		<link>http://www.dragosdehelean.ro/2010/05/28/isarescu-vs-obama-exista-etica-in-lumea-financiara/</link>
		<comments>http://www.dragosdehelean.ro/2010/05/28/isarescu-vs-obama-exista-etica-in-lumea-financiara/#comments</comments>
		<pubDate>Fri, 28 May 2010 13:12:18 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[banci]]></category>
		<category><![CDATA[Isarescu]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[responsabilitate]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1621</guid>
		<description><![CDATA[Citesc azi pe BaniiNostri.ro ca Mugur Isarescu nu crede in ideea de banci responsabile. Zice el:
&#8220;Sa nu traim cu iluzia ca putem vorbi sau ca are vreun efect daca tot mentionam de etica in cazul bancilor. Sa fim realisti! Bancile isi urmaresc, pana la urma, interesul si profitul lor. E cat se poate de potrivita [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/05/28/isarescu-vs-obama-exista-etica-in-lumea-financiara/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>O solutie sustenabila pentru problema gunoaielor de pe malurile apelor</title>
		<link>http://www.dragosdehelean.ro/2010/05/22/o-solutie-sustenabila-pentru-problema-gunoaielor-de-pe-malurile-apelor/</link>
		<comments>http://www.dragosdehelean.ro/2010/05/22/o-solutie-sustenabila-pentru-problema-gunoaielor-de-pe-malurile-apelor/#comments</comments>
		<pubDate>Sat, 22 May 2010 19:43:20 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[PET]]></category>
		<category><![CDATA[reciclare]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1594</guid>
		<description><![CDATA[Stim cu totii problema. Mergem la iarba verde, eventual pe malul unui rau. Acolo dam nu doar de natura ci si de urmele trecerii altora, adica gunoaie, ambalaje, doze de aluminiu si multe, multe PET-uri.
In cazul unei ape curgatoare, turistii nu sunt singura problema. Ci mai apar si resturile menajere pe care le arunca locuitorii [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/05/22/o-solutie-sustenabila-pentru-problema-gunoaielor-de-pe-malurile-apelor/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Nouati CSR</title>
		<link>http://www.dragosdehelean.ro/2010/05/13/nouati-csr/</link>
		<comments>http://www.dragosdehelean.ro/2010/05/13/nouati-csr/#comments</comments>
		<pubDate>Thu, 13 May 2010 06:00:46 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Evenimente]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[BCR]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[MOL]]></category>
		<category><![CDATA[studii de caz]]></category>
		<category><![CDATA[Western Union]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1574</guid>
		<description><![CDATA[Pe ResponsabilitateSociala.ro gasiti 3 noi studii de caz:

MOL Romania, cu &#8220;Spatii Verzi 2009&#8221; -  o editie a programului de finantari de mediu care a adus schimbari importante, dar si rezultate impresionante pentru MOL.
Western Union, cu &#8220;Parteneriat cu Agapedia Moldova&#8221; &#8211; un proiect de interventie sociala &#8220;chirurgicala&#8221; in familii sarace din Republica Moldova. Merita citit pentru [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/05/13/nouati-csr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Constructia unui brand etic, cazul Petrom</title>
		<link>http://www.dragosdehelean.ro/2010/04/16/constructia-unui-brand-etic-cazul-petrom/</link>
		<comments>http://www.dragosdehelean.ro/2010/04/16/constructia-unui-brand-etic-cazul-petrom/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 06:54:23 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[brand etic]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campanie de imagine]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[Petrom]]></category>
		<category><![CDATA[Tara lui Andrei]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1535</guid>
		<description><![CDATA[Multe companii si-ar dori sa aiba un brand despre care sa se spuna ca e unul &#8220;etic&#8221;.
La asta s-a gandit si Jennifer Rice, o consultanta americana, al carei articol &#8211; &#8220;5 strategii pentru a construi un brand etic&#8221; &#8211; va invit sa-l cititi pe ResponsabilitateSociala.ro. Cum ii spune si titlul, articolul inventariaza cinci strategii de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/04/16/constructia-unui-brand-etic-cazul-petrom/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Voluntariatul corporativ &#8211; solutie impotriva disponibilizarilor?</title>
		<link>http://www.dragosdehelean.ro/2010/04/11/voluntariatul-corporativ-solutie-impotriva-disponibilizarilor/</link>
		<comments>http://www.dragosdehelean.ro/2010/04/11/voluntariatul-corporativ-solutie-impotriva-disponibilizarilor/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 12:15:09 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[criza economica]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[responsabilitate sociala]]></category>
		<category><![CDATA[voluntariat corporativ]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1186</guid>
		<description><![CDATA[Sunt studii care arata ca practicile de CSR pot oferi solutii anti-criza. Despre unul am scris recent pe ResponsabilitateSociala.ro.
Chiar daca nu e bine inchegata, explorez acum o idee:
O companie care trebuie sa taie costuri poate evita disponibilizarile propunandu-le angajatilor nu doar zile libere neplatite, ci unele in care sa participe la actiuni de voluntariat.
Expansiunea voluntariatului [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/04/11/voluntariatul-corporativ-solutie-impotriva-disponibilizarilor/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Monitorizarea mesajelor in social media</title>
		<link>http://www.dragosdehelean.ro/2010/04/08/monitorizarea-mesajelor-in-social-media/</link>
		<comments>http://www.dragosdehelean.ro/2010/04/08/monitorizarea-mesajelor-in-social-media/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 13:47:15 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[instrumente utile]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[retele sociale]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/?p=1095</guid>
		<description><![CDATA[Social media este in mod evident atractia zilei pentru profesionistii in Relatii Publice. Ne-am obisnuit sa folosim (si sa propunem strategii pentru) Facebook, Twitter etc. Petrecem din ce in ce mai mult timp pentru a crea mesaje/continut pentru astfel de retele sociale.
In general, canalele online au avantajul ca-ti permit sa-ti testezi mesajele, sa monitorizezi impactul [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/04/08/monitorizarea-mesajelor-in-social-media/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Cum as vrea sa comunice Presedintele meu</title>
		<link>http://www.dragosdehelean.ro/2010/04/01/cum-as-vrea-sa-comunice-presedintele-meu/</link>
		<comments>http://www.dragosdehelean.ro/2010/04/01/cum-as-vrea-sa-comunice-presedintele-meu/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:55:45 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[comunicare politica]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/04/01/cum-as-vrea-sa-comunice-presedintele-meu/</guid>
		<description><![CDATA[Daca vreti sa vedeti ce inseamna comunicare online eficienta, mesaj politic percutant si organizare cetateaneasca fantastica, merita sa va faceti si voi cont pe My.BarackObama.com.
Eu am ramas abonat din campania prezidentiala din 2008. Asa ca acum am primit un email de multumire pentru &#8220;contributia pe care am avut-o la adoptarea Reformei Sistemului de Sanatate&#8220;.
Il vedeti [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/04/01/cum-as-vrea-sa-comunice-presedintele-meu/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Dilema EADS: Advertising sau PR?</title>
		<link>http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/</link>
		<comments>http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 17:29:57 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relatii Publice]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/</guid>
		<description><![CDATA[In facultatile de comunicare, printre primele lucruri pe care le invatam este distinctia intre Advertising (sau reclama) si Relatii Publice (sau publicitate).
Se spune (in teorie), ca Advertising-ul e atunci cand transmiti niste mesaje (care urmaresc in principal sa influenteze decizia de cumparare) prin intermediul unor suporturi media platite.  Adica dai bani sa-ti apara spotul la [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/03/29/dilema-eads-advertising-sau-pr/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A X-a editie a Olimpiadelor Comunicarii se amana pentru 2011</title>
		<link>http://www.dragosdehelean.ro/2010/03/28/a-x-a-editie-a-olimpiadelor-comunicarii-se-amana-pentru-2011/</link>
		<comments>http://www.dragosdehelean.ro/2010/03/28/a-x-a-editie-a-olimpiadelor-comunicarii-se-amana-pentru-2011/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 17:24:03 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Evenimente]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/03/28/a-x-a-editie-a-olimpiadelor-comunicarii-se-amana-pentru-2011/</guid>
		<description><![CDATA[Am stat mult timp pentru a-mi gasi cuvintele si pentru a vorbi despre acest subiect.
Acum, tot ce era de spus am scris aici.
Le multumesc inca o data sutelor de oameni si organizatii care, timp de 9 ani, au avut incredere si au iubit Olimpiadele Comunicarii.
]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/03/28/a-x-a-editie-a-olimpiadelor-comunicarii-se-amana-pentru-2011/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Profitabilitatea bancilor din Romania corelata cu actiunile de CSR</title>
		<link>http://www.dragosdehelean.ro/2010/03/24/profitabilitatea-bancilor-din-romania-corelata-cu-actiunile-de-csr/</link>
		<comments>http://www.dragosdehelean.ro/2010/03/24/profitabilitatea-bancilor-din-romania-corelata-cu-actiunile-de-csr/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 08:43:35 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/03/24/profitabilitatea-bancilor-din-romania-corelata-cu-actiunile-de-csr/</guid>
		<description><![CDATA[Am citit pe Wall-Street.ro despre topul profiturilor obtinute de banci in 2009:

BRD           &#8211; profit: 230,8 mil. euro; scadere fata de 2008: ?
BCR           &#8211; profit: 206,3 mil. euro; scadere fata de 2008: 57,1% (cea mai mare scadere, desi banca e in continuare pe locul I, dupa valoarea activelor)
Unicredit   &#8211; profit: 78 mil. euro;      scadere fata de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/03/24/profitabilitatea-bancilor-din-romania-corelata-cu-actiunile-de-csr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Munca ucide!&#8221;</title>
		<link>http://www.dragosdehelean.ro/2010/03/13/munca-ucide/</link>
		<comments>http://www.dragosdehelean.ro/2010/03/13/munca-ucide/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 21:47:21 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/03/13/munca-ucide/</guid>
		<description><![CDATA[Mass-media a reusit sa mai creeze un episod din seria &#8220;munca ucide&#8221;. Dupa ce in 2007 am avut cazul &#8220;Raluca Stroescu&#8221; de la Ernst&#38;Young, acum o noua drama se transforma intr-un caz &#8211; &#8220;Ramona Cîciu&#8220;.
Si atunci ca si acum, retinem senzationalul &#8211; respectiv ca &#8220;munca ucide&#8221;.
Din pacate, si atunci, si acum uitam sa spunem lucruri [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/03/13/munca-ucide/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Bill Gates: avem nevoie de un miracol energetic</title>
		<link>http://www.dragosdehelean.ro/2010/03/04/bill-gates-avem-nevoie-de-un-miracol-energetic/</link>
		<comments>http://www.dragosdehelean.ro/2010/03/04/bill-gates-avem-nevoie-de-un-miracol-energetic/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 13:44:16 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/03/04/bill-gates-avem-nevoie-de-un-miracol-energetic/</guid>
		<description><![CDATA[La TED 2010, Bill Gates a tinut o prezentare despre nevoia de a descoperi (repede) un &#8220;miracol&#8221; in domeniul energiei. Unul care sa-i permita omenirii sa atinga obiectivul de &#8220;0 emisii de CO2&#8221; pana in 2050.
Prezentarea contine un argument important despre de ce incalzirea globala este mai importanta decat orice alta problema a speciei noastre. [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/03/04/bill-gates-avem-nevoie-de-un-miracol-energetic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Observatie corecta despre campanii de fund-raising in magazine</title>
		<link>http://www.dragosdehelean.ro/2010/02/16/observatie-corecta-despre-campanii-de-fund-raising-in-magazine/</link>
		<comments>http://www.dragosdehelean.ro/2010/02/16/observatie-corecta-despre-campanii-de-fund-raising-in-magazine/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:55:19 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/02/16/observatie-corecta-despre-campanii-de-fund-raising-in-magazine/</guid>
		<description><![CDATA[Colegii mei de la ResponsabilitateSociala.ro documentau zilele trecute o campanie Sensiblu &#8211; &#8220;Deschide-ti inima catre copii&#8220;. Pe scurt, in farmacii au fost puse la vanzare niste &#8220;inimi anti-stres&#8221;, din cauciuc cred. O inima costa 5 RON, iar banii se duceau pentru sectia chirurgie cardiaca a spitalului de copii Marie Curie.
In fine, o campanie de succes, [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/02/16/observatie-corecta-despre-campanii-de-fund-raising-in-magazine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reclama ofensatoare de la Lay&#8217;s &#8211; interzisa de CNA</title>
		<link>http://www.dragosdehelean.ro/2010/01/27/reclama-ofensatoare-de-la-lays-interzisa-de-cna/</link>
		<comments>http://www.dragosdehelean.ro/2010/01/27/reclama-ofensatoare-de-la-lays-interzisa-de-cna/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 09:16:05 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/01/27/reclama-ofensatoare-de-la-lays-interzisa-de-cna/</guid>
		<description><![CDATA[Am scris zilele trecute despre o reclama facuta de compania Star Foods, care nu ar avea ce cauta intr-o piata de comunicare, care isi pune un minim de probleme deontologice.
Acum, Bogdan Manolea imi  atrage atentia ca reclama a fost deja  sanctionata de CNA. Mai multe detalii despre sedinta CNA si despre istoricul dezbaterii [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/01/27/reclama-ofensatoare-de-la-lays-interzisa-de-cna/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Reguli in comunicarea cu jurnalistii</title>
		<link>http://www.dragosdehelean.ro/2010/01/25/reguli-in-comunicarea-cu-jurnalistii/</link>
		<comments>http://www.dragosdehelean.ro/2010/01/25/reguli-in-comunicarea-cu-jurnalistii/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 14:29:33 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[comunicare cu jurnalistii]]></category>
		<category><![CDATA[comunicare cu presa]]></category>
		<category><![CDATA[publicitate gratuita]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/01/25/reguli-in-comunicarea-cu-jurnalistii/</guid>
		<description><![CDATA[Nu e niciodata tarziu sa reluam intrebarea despre &#8220;ce reguli ar trebui sa respecte specialistii in PR in interactiunea cu jurnalistii?&#8221;
Asa ca salut si eu articolul cu 20 de sfaturi despre asta, scris de fosta noastra colega, Larisa Toader.
Toate sfaturile merita citite si chiar dezbatute.
Spre exemplu, mie mi-au atras atentia urmatoarele:
2 ) Nu da niciodata [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/01/25/reguli-in-comunicarea-cu-jurnalistii/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Reclame ofensatoare: specificul romanesc</title>
		<link>http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/</link>
		<comments>http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 12:32:01 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/</guid>
		<description><![CDATA[Aflu de pe Iqads, dintr-o analiza, de un spot pentru chipsurile Lay&#8217;s (client Starfoods, agentie Graffiti).
Spotul ar parea incredibil pentru anul 2010, pentru o tara membra UE si carnet de NATO. Insa el exista totusi:
Aflu de aici, despre un comunicat al Agentiei Nationale pentru Egalitate de Sanse, care listeaza corect, desi destul de bland, elementele [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/01/22/reclame-ofensatoare-specificul-romanesc/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Cumparaturi electronice &#8220;verzi&#8221; &#8211; update</title>
		<link>http://www.dragosdehelean.ro/2010/01/18/cumparaturi-electronice-verzi-update/</link>
		<comments>http://www.dragosdehelean.ro/2010/01/18/cumparaturi-electronice-verzi-update/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 13:07:16 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2010/01/18/cumparaturi-electronice-verzi-update/</guid>
		<description><![CDATA[ Daca vreti sa cumparati un calculator, un telefon mobil sau alt aparat electronic si vreti sa fiti siguri ca faceti o alegere ecologica, e bine sa stiti ca GreenPeace a publicat a 14-a editie a &#8220;Guide to Greener Electronics&#8220;. Puteti citi aici cum au evoluat cei mai mari 18 producatori si care sunt la [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2010/01/18/cumparaturi-electronice-verzi-update/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Petrom si dialogul online</title>
		<link>http://www.dragosdehelean.ro/2009/11/30/petrom-si-dialogul-online/</link>
		<comments>http://www.dragosdehelean.ro/2009/11/30/petrom-si-dialogul-online/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 11:12:53 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Cercetare / Statistici]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/11/30/petrom-si-dialogul-online/</guid>
		<description><![CDATA[In ultima vreme, Petrom a devenit din ce in ce mai activ in dialogul online, cu blogosfera si nu numai.
Pe ResponsabilitateSociala.ro am scris cu ceva timp in urma despre lansarea platformei TaraluiAndrei.ro si despre obiectivele ambitioase din spate.
Acum, au dat drumul la o noua mini-campanie, adaptata pentru ziua de Sf. Andrei.
Decizia e una corecta, daca [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/11/30/petrom-si-dialogul-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Postacii de partid: &#8220;cercetare jurnalistica&#8221; importanta pentru comunicarea politica</title>
		<link>http://www.dragosdehelean.ro/2009/11/18/postacii-de-partid-cercetare-jurnalistica-importanta-pentru-comunicarea-politica/</link>
		<comments>http://www.dragosdehelean.ro/2009/11/18/postacii-de-partid-cercetare-jurnalistica-importanta-pentru-comunicarea-politica/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 15:40:04 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Cercetare / Statistici]]></category>
		<category><![CDATA[Comunicare online]]></category>
		<category><![CDATA[comunicare politica]]></category>
		<category><![CDATA[marketing electoral]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/11/18/postacii-de-partid-cercetare-jurnalistica-importanta-pentru-comunicarea-politica/</guid>
		<description><![CDATA[Cei care ati avut interese academice in zona de campanii electorale si comunicare online stiti ca o tema importanta e aceea a &#8220;gherilei digitale&#8220;. Sau acei fanatici de partid, care cutreiera forumurile, blogurile, site-urile de stiri si, in general, tot ce e fierbinte pe internet.
E un subiect in jurul caruia a planat in ultimii ani [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/11/18/postacii-de-partid-cercetare-jurnalistica-importanta-pentru-comunicarea-politica/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ultimul concert Damian and Brothers</title>
		<link>http://www.dragosdehelean.ro/2009/11/18/ultimul-concert-damian-and-brothers/</link>
		<comments>http://www.dragosdehelean.ro/2009/11/18/ultimul-concert-damian-and-brothers/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 08:08:49 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Evenimente]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/11/18/ultimul-concert-damian-and-brothers/</guid>
		<description><![CDATA[Vestea proasta este ca trupa Damian&#38;Brothers, infiintata de artistul Damian Draghici, singurul roman castigator al unui Grammy, isi va inceta activitatea la finalul anului. Vestea buna este ca artistul se va indrepta spre alte proiecte muzicale, probabil cu acelasi succes.
Oricum, pe 17 decembrie, la Sala Palatului, va avea loc ultimul concert Damian&#38;Brothers. Concert sustinut de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/11/18/ultimul-concert-damian-and-brothers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Maine &#8211; Green Conference</title>
		<link>http://www.dragosdehelean.ro/2009/11/11/maine-green-conference/</link>
		<comments>http://www.dragosdehelean.ro/2009/11/11/maine-green-conference/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 10:00:57 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/11/11/maine-green-conference/</guid>
		<description><![CDATA[Maine va avea loc prima editie a Green Conference, un nou eveniment marca Evensys.
Chiar daca toate temele sunt interesante, eu as tine sa spun doua cuvinte despre sesiunea la care voi participa, denumita &#8220;SHOWCASE &#8211; Bune practici si studii de caz&#8221; (de la 14:00).
Ce mi s-a parut interesant la ea a fost ca mai multi [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/11/11/maine-green-conference/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 pasi de comunicare pentru un brand &#8220;green&#8221;</title>
		<link>http://www.dragosdehelean.ro/2009/10/21/10-pasi-de-comunicare-pentru-un-brand-green/</link>
		<comments>http://www.dragosdehelean.ro/2009/10/21/10-pasi-de-comunicare-pentru-un-brand-green/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 14:13:07 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Relatii Publice]]></category>
		<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[responsabilitate sociala]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/10/21/10-pasi-de-comunicare-pentru-un-brand-green/</guid>
		<description><![CDATA[Saptamana trecuta am fost la a doua editie pe 2009 a GreenBiz Forum. Organizare buna, iar locul &#8211; impresionant (pe la etajul 20 si ceva al Intercontinental).
Prezentarea pe care am tinut-o s-a adresat din nou specialistilor de comunicare. Respectiv celor care lucreaza pentru o companie/brand care vrea sa beneficieze de valul de &#8220;green&#8221;, imbratisat de [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/10/21/10-pasi-de-comunicare-pentru-un-brand-green/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Saptamana viitoare Bucurestiul se umple cu experti straini in CSR</title>
		<link>http://www.dragosdehelean.ro/2009/10/13/saptamana-viitoare-bucurestiul-se-umple-de-experti-straini-in-csr/</link>
		<comments>http://www.dragosdehelean.ro/2009/10/13/saptamana-viitoare-bucurestiul-se-umple-de-experti-straini-in-csr/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 11:29:45 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/10/13/saptamana-viitoare-bucurestiul-se-umple-de-experti-straini-in-csr/</guid>
		<description><![CDATA[Tocmai m-am intors de la un eveniment CSR &#8211; GreenBiz Forum II/2009 (felicitari echipei Biz pentru organizare). Maine iarasi am placerea sa particip la o masa rotunda, organizata de FDSC, pe o tema acuta &#8211; &#8220;CSR si incluziunea sociala&#8220;.
Iar acum aflu ca saptamana viitoare, marti si miercuri, Bucurestiul se va &#8220;umple&#8221; de experti in CSR [...]]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/10/13/saptamana-viitoare-bucurestiul-se-umple-de-experti-straini-in-csr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recolamp: vedete pentru colectare</title>
		<link>http://www.dragosdehelean.ro/2009/10/12/recolamp-vedete-pentru-colectare/</link>
		<comments>http://www.dragosdehelean.ro/2009/10/12/recolamp-vedete-pentru-colectare/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 07:56:08 +0000</pubDate>
		<dc:creator>Dragos Dehelean</dc:creator>
				<category><![CDATA[Responsabilitate Sociala (CSR)]]></category>

		<guid isPermaLink="false">http://www.dragosdehelean.ro/2009/10/12/recolamp-vedete-pentru-colectare/</guid>
		<description><![CDATA[Recolamp si Zoli Toth spun ca vor sa impanzeasca internetul cu filmulete eco-educative, in care sa joace vedete. Vedete care sa aiba priza la un public tanar si care sa le spuna ca e &#8220;cool&#8221; sa recicleze deseurile electrice.
Iata ce spot le-a iesit primul:
Pareri?
]]></description>
		<wfw:commentRss>http://www.dragosdehelean.ro/2009/10/12/recolamp-vedete-pentru-colectare/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
